Press Releases

CaseCentral’s Weekly ‘Case in Point’ eDiscovery Cartoon Series Celebrates Third Anniversary of Legal Humor

156 Weeks of Continuous Publication Based upon Reader Ideas, Industry and Current Events

DENVER, CO., – ACC Annual Meeting, Booth #114 – October 25, 2011 – CaseCentral, the leader in secure, cloud-based eDiscovery software for corporate counsel and law firms to simplify eDiscovery, is celebrating the third anniversary of its weekly eDiscovery cartoon series, Case in Point, at the 2011 Association for Corporate Counsel  (ACC) Annual Meeting.

Tweet This: .@CaseCentral #ediscovery #cartoon, Case In Point, celebrates 3rd anniversary at the @ACCinhouse #ACCAM11 http://tinyurl.com/3hp78h2 #ESI

Over the past three years, Case in Point has illustrated numerous eDiscovery scenarios, from the comical to the serious. Case in Point has grown to reach approximately 50,000 readers per week in nearly 100 countries/territories on 6 continents. In September, 2011, Case in Point was featured in the book, “Visual Marketing – 99 Proven Ways for Small Business to Market with Images and Design.”

In a recent article in The Metropolitan Corporate Counsel, Steve d'Alençon, chief marketing officer of CaseCentral explained, “The ideas for cartoons come from everyday news and events, from many funny people inside of CaseCentral, from the cartoonist and from me, but most importantly, our readers supply us with some fantastic ideas, for which they receive a signed, framed copy of the final cartoon based upon their idea."

Here is what some followers of the weekly cartoon had to say about Case in Point:

“Case in Point cartoons are a hoot,” said Richard Braman, The Sedona Conference® Founder and Chairman of the Board. “Loved the Cooperation Proclamation cartoon! Still have it taped to my computer!”

 “Reading Case In Point each Monday is a great start to the week,” said Tom Gelbmann, managing director of Gelbmann & Associates LLC and co-founder of the Electronic Discovery Reference Model (EDRM) Project. “With all of the stresses and strains of the week, it is a good reminder to have some fun along the way.”

“It's a necessity to have some intelligent levity in the high-stakes legal world,” said Barry Murphy, co-founder of eDiscoveryJournal. “CaseCentral’s Case in Point cartoon helps to put everything in perspective.  I look forward to seeing the new Case in Point every week.”

“Between caffeine, Prozac and Case in Point, the e-discovery set has just enough tools to stave off the discovery blues,” quipped George Socha Jr., Esq., founder of Socha Consulting, and co-founder of the Electronic Discovery Reference Model (EDRM) Project.

“Just before gallows humor comes e-discovery humor,” said Katey Wood, Analyst at Enterprise Strategy Group (ESG). “With Case In Point, you’ll laugh, you’ll cry and you’ll litigate.”

The top ten Case in Point cartoons over the past three years include:

1. Hold Everything, 2009-Apr-20
2. Evolution of E-Discovery, 2010-Mar-15
3. Dante’s eDiscovery Inferno, 2009-May-4
4. eDiscovery on Trial, 2009-Apr-27
5. Social Verdict, 2011-Sep-12
6. Head in the Cloud, 2010-May-10
7. eDiscovery Olympics, 2009-Jun-8
8. Lost in Translation, 2010-Feb-15
9. The Cloud, 2011-Feb-28
10. Courthouse Rock, 2011-Jul-4

“Case in Point is a great example of the use of visual marketing techniques, presenting simple, memorable and funny images to our audience. The cartoons have been used extensively to illustrate key points in presentations, lectures, newsletters, books and conversations,” said d'Alençon. “The growth of Case in Point paints a picture of a maturing eDiscovery market that increasingly involves people from many different walks of life including educators, lawyers, paralegals, IT staff, consultants, vendors, bloggers, authors and more. We look forward to starting our fourth year of eDiscovery humor!”

New Case in Point eDiscovery cartoons are available weekly on Monday morning at the following URL: http://www.casecentral.com/case-in-point/. 

Case in Point readers and followers are encouraged to submit Case in Point cartoon ideas for consideration at the following URL: www.casecentral.com/caseinpoint/idea. Readers who see their idea turned into a cartoon will receive a framed print of the final cartoon signed by the artist, Tom Fishburne.

Case in Point Mobile is compatible with iPhones, Blackberries and Android devices.  To use Case in Point Mobile, point your mobile browser to:  http://www.casecentral.com/case-in-point/mobile. For users of Safari (iPhone and iPad), select the “Add” button and then “Add to Home Screen” to add a Case in Point icon to your home screen for easy use.

Get your Case in Point Screen saver at:  http://www.casecentral.com/case-in-point/resources/. Choose which screen saver you prefer. Screensavers are compatible with all Windows® versions: 98, 98SE, ME, NT4, 2000, XP, Vista and Windows 7.

Visit the Case in Point Café to turn your favorite cartoons into keepsakes or gifts for that special eDiscovery somebody.

About Tom Fishburne
Tom Fishburne is the cartoonist behind CaseCentral’s eDiscovery cartoon series, Case in Point.  He is the founder and chief cartoonist at Marketoonist, creating cartoon-based marketing campaigns to help businesses communicate.  He has developed campaigns for Wall Street Journal Asia, Unilever, Kronos, Epicurious, and others.  He also inks a weekly marketing cartoon, Brand Camp, read by 50,000 business leaders every week.  Find out more at www.tomfishburne.com.

About CaseCentral
Founded in 1994, CaseCentral is the leader in secure, cloud-based eDiscovery software for corporations and law firms to simplify electronic discovery (e-Discovery) in response to litigation, regulatory inquiries and internal investigations.  CaseCentral enables repeatable, defensible and measurable business processes that significantly reduce eDiscovery risk, cost and time. The CaseCentral eDiscovery Platform integrates early case assessment, processing, analysis, review and production capabilities, enabling customers to succeed with a single matter and seamlessly migrate to multi-matter, multi-party, multi-repository support within the same software platform. CaseCentral pioneered the use of process analytics, providing real-time measurement of review rates, quality rates and costs per document - by matter, firm or user.  CaseCentral has served more than 32 of the Fortune 100 and more than 83 of the AmLaw 100. CaseCentral is a proud member of the Cloud Security Alliance (CSA).  For more information, call 1.800.714.2727 or visit www.casecentral.com, follow us on Twitter at http://twitter.com/casecentral or read ‘Case in Point’ cartoons, the lighter side of eDiscovery, at: www.casecentral.com/case-in-point/.

Media Contact
Stefanie Tuck
Lois Paul & Partners
781-782-5721
casecentral@lpp.com